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PwC on using AI to turn cybersecurity risk into competitive advantage. PwC supports clients across the full cyber lifecycle. Sponsored Post Managing cybersecurity risk has never been simple, but in today's threat landscape it can also become a source of strength. PwC believes that AI is now central to that transformation, helping organizations not just react faster to attacks, but evolve their defences with greater confidence. Watch the video now to hear PwC leaders discuss how AI is reshaping cyber resilience. Youtube Video Marianne Olsen, Partner at PwC, explains that the firm supports clients across the full cyber lifecycle—from strategy and governance to incident response and managed services. "AI is enhancing every part of that picture," she says. "It's making threat detection faster, compliance reviews more efficient, and our core processes more repeatable. The result is greater speed, accuracy and confidence." Her colleague, Alex Cherones, describes the cyber battlefield as a "cat and mouse" game—one where both defenders and attackers now wield AI. "The technology itself is neutral," he notes. "What matters is how we apply it. We're helping clients use the same tools that adversaries exploit, but in ways that protect and strengthen their business." PwC's deep collaboration with AWS is a key part of that effort. The alliance allows PwC to pilot new AWS security services before they reach general availability, giving clients early access to proven expertise. Rather than offering a standalone product, PwC's cyber analytics platform is designed to operate within a client's own AWS environment, centralizing data and streamlining compliance, logging, and monitoring. AI's biggest impact, Olsen adds, is in freeing security teams from repetitive manual work. Routine audits and compliance checks can now be performed continuously, not quarterly, allowing teams to focus on active defense. However, Cherones warns that many organizations still struggle to scale AI pilots into production. PwC helps by setting clear success criteria, defining KPIs, and ensuring security is built in from the start. Looking ahead, Cherones sees a future defined by "humans in the loop." As AI agents automate more of the investigation and remediation process, human oversight remains vital for verification and judgement. "The goal isn't full automation," he says, "but a smarter partnership between people and technology." Sponsored by PwC.