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Microsoft will limit Exchange Online bulk emails to fight spam. Microsoft has announced plans to fight spam by imposing a daily Exchange Online bulk email limit of 2,000 external recipients starting January 2025. Exchange Online doesn't support sending bulk or high volumes of emails from a single account, and until now, Microsoft has not placed any restrictions on bulk emails. However, with its plans for new External Recipient Rate (ERR) limits, the company wants to prevent customers from abusing Exchange Online resources and restricting unfair usage. "Exchange Online enforces a Recipient Rate limit of 10,000 recipients. The 2,000 ERR limit will become a sub-limit within this 10,000 Recipient Rate limit," the Exchange Team said on Monday. "There is no change to the Recipient Rate limit. If you send to less than 2,000 external recipients in a 24 hour period, you will still be able to send to 10,000 total recipients." The new bulk email rate limiting will be introduced in two phases: Exchange Online customers with cloud-hosted mailboxes who need to exceed the ERR limit will have to switch to Azure Communication Services for Email, a service specifically designed for business-to-consumer communication via high-volume email sent to external recipients. Starting April 1st, Google has also implemented stricter spam thresholds and authentication guidelines for bulk email senders to strengthen defenses against spam and phishing attacks. As announced in October, those wishing to dispatch over 5,000 messages daily to Gmail accounts must set up SPF/DKIM and DMARC email authentication for their domains. Bulk email senders must also avoid sending unwanted or unsolicited messages, provide one-click unsubscribe options, and respond to unsubscription requests within two days. Failure to comply will result in Gmail rejecting the offending emails.

Daily Brief Summary

MISCELLANEOUS // Microsoft Sets New Email Limits to Curb Spam Abuse

Microsoft plans to impose a daily limit of 2,000 external recipients for bulk emails via Exchange Online starting January 2025.

The new limit aims to prevent the misuse of Exchange Online services and ensure fair usage among all users.

This new External Recipient Rate (ERR) limit will act as a sub-limit within the existing 10,000 recipient limit per day.

Customers needing to exceed the 2,000 external recipient limit will be required to transition to Azure Communication Services for Email.

Google, following a similar path, has tightened spam defenses by implementing stricter requirements for bulk email senders.

Bulk email senders targeting Gmail users must now employ SPF/DKIM and DMARC authentication for their domains and adhere to best practices for unsubscribing and message relevance.

Failure to comply with Google's new guidelines will lead to rejection of the emails by Gmail.